Sinkland Farms, Communicating Success
- lpris001
- Nov 2, 2020
- 1 min read
Updated: Jul 25, 2022
Sinkland Farms has taken advantage of flexible communication and planning methods to design and evaluate their own festival to bring it where it is today. The following video will identify the festival’s target audience and scope, as well as how they have been able to provide better resources through their own adjustments and coordination with local authorities. This public presentation will also show how the festival's public relations helped to shape their messages and how the owner has personalized it by taking part in ads to invite others to her farm.
Link to video script:
References
China, C. (2020). Module 7. Content [Lecture notes]. https://www.blackboard.odu.edu/ultra/courses/_363436_1/cl/outline
Northouse, P. G. (2015). Leadership: Theory & Practice. (7th ed). Sage Publications, CA.
Raj, R., Walters, P., & Rashid, T. (2013). Events Management: Principles & Practice. (2nd ed). Sage Publications, CA.
Our Annual Pumpkin Festival (2020). Sinkland Farms. Retrieved November 2, 2020, from. https://sinklandfarms.com/pumpkin-festival-about
Payne, N. (2020, October 26). Grown Here at Home: How agritourism transformed Sinkland Farms. WDBJ. https://gray-wdbj-prod.cdn.arcpublishing.com/2020/10/26/grown-here-at-home-how-agritourism-transformed-sinkland-farms/
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